Tag: UX Design

  • Shipeezi – Web app redesign

    Shipeezi – Web app redesign

    Introduction:

    Shipeezi is a SaaS company providing integrated, data-driven solutions for the supply chain and logistics industry. They have Multiple products including web & mobile application for managing Supply chain, logistics & Shipment tracking tasks.

    Problem Statement:

    Over time, the product had become difficult to use. The interface looked different across screens, components were repeated unnecessarily, and key actions were placed in confusing spots.

    All of this led to a poor experience for both users and the team maintaining the product.

    A Quick Look at the Result

    After the redesign, the product felt much more put together. It looked consistent and was easier to use.

    Old UI
    New UI

    Project overview:

    As a UI/UX Designer, I worked on identifying the issues to redesigning the full interface. I also used our new design system to make sure everything followed the same visual rules and patterns.

    RoleTeam SizeCompanyDesign Guideline
    UI/UX Designer2Shipeezi.comShipeezi Design System V2

    Process & Steps:

    Discover

    User Surveys

    Interviewed real users about what wasn’t working for them

    Secondary Research

    Did some research on how similar SaaS platforms are designed

    Identified key issues

    • Inconsistent UI across modules
    • Components were repeated unnecessarily
    • Key actions were placed in confusing spots
    • Poor UX flow, making simple actions unnecessarily complicated

    Ideate & decide

    Once the issues were clear, I started thinking through possible solutions, aligning with the product team on what needed fixing.

    • Proposed the idea of redesigning the UI
    • Aligned the idea with stakeholders and got it approved

    I focused on making the interface more consistent, reducing the number of steps for common tasks, and improving placement of key buttons and features.

    Objectives

    • Create a consistent experience across the app
    • Make common tasks faster and easier
    • Use the new design system to support future updates

    Wireframing

    I created low-fidelity wireframes to map out the improved structure and flow. This helped in testing ideas quickly before going into detailed design.

    High-Fidelity Design

    Using Figma and the Shipeezi design system, I redesigned all major screens. Made sure components were used properly, layouts followed a clean style, and everything aligned with our visual rules.

    Prototyping

    Created clickable prototypes to test how the redesigned screens would feel in action. These were shared internally for quick feedback.

    Developer Handoff

    • All documentation for components and their usage was already handled within the Shipeezi design system.
    • The Figma screens were shared from figma with all necessary annotations to ensure clarity for the developers

    Impact:

    • The new UI felt cleaner and more connected
    • Tasks became easier to perform
    • Using the design system made future updates much simpler
    • Feedback from the team and users was positive, and the product became easier to maintain

    Key Learnings:

    Real user feedback is powerful

    Talking directly to users helped me understand problems I wouldn’t have caught just by looking at screens.

    Small changes make a big difference

    Something as simple as moving a “Save” button to the left improved usability in a noticeable way.

    Design systems bring clarity

    Reusing components from the design system made the redesign more consistent and easier to manage.

    Testing early helps avoid bigger changes later

    Wireframes and quick prototypes made it easier to get feedback and make changes early in the process.