Introduction:
Riston automobiles is one of the leading engine oil manufacturers in chhattisgarh. They have multiple product lineups including 2-wheeler accessories, spare parts & engine oil which they promote through their social media handles to create awareness about their brand.
Project overview:
I designed a series of graphic posts for Riston Automobiles, aimed at enhancing their brand visibility on social media and promoting their new range of motorcycle engine oils.
| Role | Team Size | Company | Tools used |
|---|---|---|---|
| Graphic designer | Solo | Riston automobiles | Adobe Photoshop & Illustrator |
Objectives:
- Promote Riston’s engine oil products for motorcycles
- Build brand awareness
- Increase traffic to the company website
Design Strategy:
- Visual Tone: Masculine, powerful, and technical
- Color Palette: As per brand guidelines, orange, white & black
- Typography: Bold, strong fonts that speak performance
- Imagery: Close-ups of engines, oil textures, dynamic riding shots
- Messaging: Taglines focused on performance, engine life, and brand reliability
Final designs:
Results:
- Increased social media engagement
- Noticeable rise in website visits during the campaign period
- Noticeable rise positive response while offline marketing